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The Academy's YouTube Gamble: Trading OSCARS Revenue for Reach
So many thoughts going through my head as I read the news. The Academy of Motion Picture Arts and Sciences announced today that the Oscars will leave ABC after fifty years and move to YouTube beginning in 2029. My opinion is deeper and more detailed than what I summarize here, given my long history with AMPAS and how much I genuinely cared for the institution, its global footprint, and the integrity of its brand. I applaud the intent to reach a global audience. But I cannot h
toddbarasch1
Dec 173 min read
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